Counter Culture is operated by four friends who share a passion for organic farming and fermented foods—Rob Barreca, Daniel Leas, Laarni Gedo, and Gabe Sachter-Smith. Rob is an ex-tech guy who is a graduate of GoFarm Hawai‘i and has been involved with urban agricultural, fermented food production, and brainstorming how tech can help farmers and the food system. Daniel is a jack-of-all-trades with a background in carpentry, ranching, building, farming, and creating fermented foods including cured meats. Laarni is the flower and herb grower as well as accounting, marketing, and sales wiz-kid who spreads the Counter Culture flavor crystals out into the world for you to enjoy! Gabe is a banana expert; kimchi, wine, and tempeh fermenter; farmer; and master of enthusiasm.