Fresh Aloha Direct (FAD) is a joint venture that two family-run local businesses with decades of experience providing fresh, locally grown produce and globally sourced food in Hawaii.
As a subsidiary of Aloun Farms, FAD is a fully integrated, sustainable farm-to-retail operation that provides world-class, valued-added, quality-controlled farming, import, distribution, merchandising and marketing support to local farmers, global suppliers and Hawaii wholesalers and retailers.